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"Life is really simple, but we insist on making it complicated"
The world has changed,
we've all changed and our
strategy should change to match! 

We solve marketing problems with down to earth thinking and doable detail and can help with all those pesky buzz words like 'Social Commerce', 'Quick Commerce', DTC, BX, CX, A.R. and V.R.

We can also help with...


Retail 2.0 Audits

DTC, Quick Commerce, and Social Commerce are the next big agenda for brands. Let us help with an audit of your marketplace, competitors, social and selling  platforms to deliver a bespoke roadmap for your business.

Innovation workshops

There are so many innovative avenues for your business to investigate, from A.R. and V.R. to  DTC and Social Commerce. Let's work together with your wider team to find the best solutions for you.

Innovation days and guest speakers

If you're looking to fill your monthly discovery sessions,  innovation presentations or even an away day (pre-drinks) let us come and tell you how our world is changing and how we can all prepare for a new way of selling our wares.

Shopper Marketing Strategy

Shopper has changed with new omnichannel triggers and the threat of HFSS and range reductions. We can help to find new ways to communicate with your shoppers.

Pitch management - agency and brands

Whether you're pitching or being pitched to, we have experience from both sides of the fence and can take some of the stress away. Think of us as the Evan Davis in your den, a friendly face with unbiased analysis.

Problem Solving & Ideas

Sometimes you just need somebody to discuss ideas, be that sounding board or simply persuade you to put those brave trousers on! Give us a call, we'll be your independent ears!

Our Experience


years of experience

FTSE 100

board experience


in pitch wins 


clients: retail, IT, sports and motors


different Orrells


Tim Orrell
Tim has run agencies, been a marketing director for brands, advised as a consultant and even appeared as a fondant fancy in an Asda  promotion. 
He is known for down to earth strategy, innovative solutions, pointy shoes and blue hair and has become obsessed with the new formats for retail and the possibilities available.  Tim sees this as a chance to turn the current status quo on its head with a new hybrid model.

Helen Orrell
Helen is the organised, practical and pragmatic heart of the business. She has an uncanny knack of seeing the 'shopper's motivation' in all the guff and finding the best solutions that work seamlessly with shopper's habits. With a background in sports marketing and fashion retail, she was persuaded to come back from her career break with some concerted mithering, the excitement of our new challenge and a new giraffe mug.

Maxx Orrell
Maxx brings tech savvy and social smarts as a TikTok influencer and social specialist. 
With over 45K followers and 4.1 million views, he can help create a stir with creative content and  subsuming strategy.
As an experienced presenter and live-cast host for Art Battle, Hell Bunny and Roxy, he can help create, front and produce cutting edge content that gets you noticed.
Just don't ask him to to be brief about any of it - wonder where he gets that from!



Simon Miles

Vice President Global OmniChannel Commercial Strategy

The Coca-Cola Company

Tim has a wealth of knowledge and experience which any organisation would benefit from. He always has a fresh perspective and brings genuine insights and ideas to the table going beyond just the words in a brief. A real pleasure to have on any team

Lizzy Massey

Trading Director, Ambient, M&S

Tim is an incredibly customer oriented, commercial, creative thinker - a rare combination that means you get really differentiated solutions that are steeped in customer truths, but also likely to make money! I have worked with Tim both supplier and retailer side and on all occasions have found our interactions extremely productive. If you are looking for a really strategic thinker that knows what the customer wants, he's your man

Gregor Ayoola

eCommerce & Omnichannel Director, Nike EMEA

I have worked with Tim across a few different companies. Although the brands changed, one thing was consistent - Tim can strike a perfect balance between creativity and pragmatism. A great leader of people with excellent client-facing skills, Tim always brings innovation, fresh thinking and reality to a partnership

Phil Wilkinson

European eCommerce Director, Kellogg Company

Tim is one of the most inspirational and talented people I have had the pleasure of working with in Retail - a breath of fresh air and extremely knowledgeable and up to date. He has built a fantastic team and they always go the extra mile and think outside of the box with fresh thinking...he is also a great character


mmm interesting...


 KMF takeover wows Liverpool One...

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